“We’re Hispanics … we’re cool by default”: state anti-drug billboard tries to appeal to Hispanic kids

A new billboard approved by Washington state’s Department of Health tells Hispanic children that they don’t need marijuana because, it claims, “We’re Hispanics … we’re cool by default.”

The billboard was spotted by Mike Faulk at the St. Louis Post-Dispatch in Yakima, Washington:

The billboard — interpreted as simplistic at best and offensive at worst — describes Hispanic people using sweeping, patronizing, and stereotypical language. (For one, I’m Hispanic, and I am most certainly not cool — by default or otherwise.)

It also doesn’t seem like a particularly great message. One possible takeaway from it is that since Hispanic people are all so cool, they don’t need marijuana to be cool. But that implies marijuana use is cool — probably not the message that the state Department of Health wants to send to children, given that the research does tend to suggest pot use is bad for kids and teenagers.

The Washington state Department of Health confirmed to me that it did approve the billboard. A spokesperson explained:

It is one of our pilot projects for preventing youth from using marijuana. We developed this campaign in partnership with Hispanic community members who have expertise in reaching specific communities. We worked to make sure the messages were extensively tested within the Hispanic community in the Yakima Valley. At no point during our testing did we hear any feedback that indicated this message may offend anyone. Actually, we were excited to learn youth found this message empowering and most felt a sense of heightened pride in their Hispanic heritage. We certainly don’t want to offend people, and our overall goal is to be effective in reaching specific people with information that resonates with them.

Prevention research is clear that strong cultural values and a connectedness to one’s community are protective factors against initiating marijuana use. Our hope was to provide the education and support youth needed to prevent marijuana use among all youth in Washington State.

A spokesperson also told the Associated Press that the state agency is sorry about offending some people, and it will review its anti-drug campaign.

So this seems like a well-meaning message about drug use that maybe could have used a few more sensitivity checks — or at least some less corny language. But for now, it’s the message that children are getting in parts of Washington state.

Source link



This is the Buds2Go Staff Account. We work really hard to provide information and news about marijuana legalization, product information and promotional events going on across Canada. We are fanatics and experts on strains and utilizing medical cannabis for the treatment of common ailments.
Buds2Go.ca is not responsible for, nor do we always share the opinions of the content posted on our website through our partners or independent authors.

Leave a Reply

What is a Sativa?

Sativa strains of medicinal marijuana are usually uplifting and stimulating. If you’ve ever smoked or ingested cannabis that makes everything funny and puts you in a great mood, it was probably from a Sativa strain. It creates a feeling of comfort, non-drowsy, and usually introspective highs. The effects of smoking or ingesting a Sativa makes them particularly popular among artists and creatives. The most popular medicinal benefits range from treating mental and behavioral problems, to treating depression, stress and ADHD.

What is an Indica?

The major difference between Sativa’s and Indica’s is while a Sativa can make you feel alert, active, and aware, an Indica will have a relaxing feel on the body. The physical effects of an Indica strain commonly include a drowsy and mellow mood with stress and pain relief. Indica’s are one of the more suggested strains when using it for medicinal purposes as it effectively treats sleeping disorders such as insomnia, fibromyalgia, body aches and pains. Indica’s are also commonly used for treating Multiple Sclerosis, Parkinson’s disease, Fibromyalgia and Lupus

Why Choose Hybrid?

The benefits to smoking or ingesting a Hybrid strain are simply as follows. Hybrid’s offer the best of both worlds combining several qualities of each containing strain. Some Hybrid’s are Indica dominant, which will offer pain relief and / or mellow mood, however may contain up to 50% Sativa so it will not make you too drowsy. Other’s may offer a Sativa dominant strain, which will encompass several calming benefits and pain relief, but also give a mellow, yet energetic high.

Why use Buds2Go?

We offer a guaranteed, reliable medicinal marijuana buying and shipping experience for our members. There are still thousands of people who don’t live in areas that are served by local dispensaries such as Vancouver and Victoria BC. We offer a Canada-Wide shipping service that is both fast and discreet and always include tracking numbers. We verify our members age using a photo ID verification system that usually takes less than 2 hours to complete, after which that data is destroyed and our new member is assigned a Verified membership number.