Angela Kokott: Cannabis in marketing grey area as feds move towards legalization – Calgary

It’s still not clear when Canadians will be able to buy recreational marijuana. However, one thing is clear: cannabis will be an island unto itself when it comes to marketing.

Health Canada spent 60 days consulting Canadians on how cannabis should be marketed. On March 19, it released a report that concluded cannabis must be sold in plain packaging that clearly states the risks and harms of cannabis use. The goal is to minimize its appeal to children and youth.

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Why is cannabis being treated differently than tobacco?

Why are cigarette companies allowed to market their product with distinctive labelling that still contains health warnings?

The argument for plain packaging for tobacco has been made in the past, but nothing has changed.

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I believe this is Ottawa’s chance to get things right from the get-go: keep the packaging simple with the appropriate warnings. However, it’s highly unfair that tobacco companies don’t have to play by the same rules.

This may be the government’s chance to level the “marketing” playing field and legislate that both cannabis and tobacco products be sold in plain packages.


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What is a Sativa?

Sativa strains of medicinal marijuana are usually uplifting and stimulating. If you’ve ever smoked or ingested cannabis that makes everything funny and puts you in a great mood, it was probably from a Sativa strain. It creates a feeling of comfort, non-drowsy, and usually introspective highs. The effects of smoking or ingesting a Sativa makes them particularly popular among artists and creatives. The most popular medicinal benefits range from treating mental and behavioral problems, to treating depression, stress and ADHD.

What is an Indica?

The major difference between Sativa’s and Indica’s is while a Sativa can make you feel alert, active, and aware, an Indica will have a relaxing feel on the body. The physical effects of an Indica strain commonly include a drowsy and mellow mood with stress and pain relief. Indica’s are one of the more suggested strains when using it for medicinal purposes as it effectively treats sleeping disorders such as insomnia, fibromyalgia, body aches and pains. Indica’s are also commonly used for treating Multiple Sclerosis, Parkinson’s disease, Fibromyalgia and Lupus

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The benefits to smoking or ingesting a Hybrid strain are simply as follows. Hybrid’s offer the best of both worlds combining several qualities of each containing strain. Some Hybrid’s are Indica dominant, which will offer pain relief and / or mellow mood, however may contain up to 50% Sativa so it will not make you too drowsy. Other’s may offer a Sativa dominant strain, which will encompass several calming benefits and pain relief, but also give a mellow, yet energetic high.

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